Today the Ericsson Case Competition has been held at Tsinghua Campus. 6 teams, consisting of 4 chinese students in each team have participated the competition. The events started shortly after lunch time. The ericsson kicked off the events with a company presentation and some background information about recruiting on campus and the Ericsson Clubs in Tsinghua and Beiyou Universities.  

The Ericsson Case competition is about YOUR vision of Life in 2020. In the competition. You are working at Ericsson and starting a business in 2020. You get 5 cards from Ericsson, reflecting what’s the business is about, what demands you are meeting, where you are operating and the technology aspects of the business. For example if you get the following setup what would go on thinking about? What would you business be like?

Theme: Service business

location: Mature markets

Foundamental of demands: Food

Technology of cooperation: Corporative Radar, where user is the provider of the information.

Maybe an iphone application which chooses the right person for you to go out on a date at your favorite restaurant?

The winner idea is about a  wrist watch that stores automatically, or by manual input, information about your health, fitness or other things that makes the daily life easier for you. it can for example design a personal training program after your health status specially for you at the the gym. The system is synchronized via the global wide network. It also possess privacy-protecting functions along with other features.

This competition is really about innovations in different circumstances. It is as much about designing new things as it is about putting together existing technologies in a evolutional way so that YOUR everyday life will be easier. The business ideas vary largely from country to country due to culture differences, the technology environment in the specific country and different fundamental demands in the area.

Apart from today’s case competition. Ericsson also has its own case competition every year in close corporation with Chinese elite universities. According to Enya Wu, the Ericsson student relationship manager in China, this is the best way to find result-driven students that matches the company’s core values: respect, professionalism and perseverance.

 

 

 

 

“You try to recruit where there is energy and passion”, said Charlotte Ericsson, the Ericsson student relationship manager in Sweden.  

 

Ericsson receives every year about 20000 applications to its 300 internship or job positions available in China.

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